Rachel Clemens, Chief Marketing Officer
Rachel builds things. First, she built a career as a designer – working for some of the most recognizable names in advertising, including stints in London and Australia. Then, she returned to Austin, Texas and built Creative Suitcase – her own strategic communications firm.
Over the next 11 years, Creative Suitcase helped organizations like Texas Restaurant Association, United Way, The University of Texas, and countless others, raise money and awareness to improve their communities. In late 2016, Creative Suitcase was acquired by TradeMark Media, and together they became Mighty Citizen.
As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen’s digital and marketing services and working directly with clients on their branding, marketing, and campaigns. She is also a frequent speaker at national conferences including the Nonprofit Technology Conference, Bridge Conference, and AFP International
Nicole Araujo, Client Engagement Director
Nicole connects. With organizations. With ideas. With people. Nicole Araujo, CAE, is the Client Engagement Director at Mighty Citizen, an agency dedicated to helping associations increase their impact and revenue by creating deeper connections with their audiences. The Mighty Citizen team marries data with human-centered design to craft brands, build websites, and launch marketing campaigns that improve the world. Nicole brings over two decades of experience matching industry skills and best practices to a wide variety of association needs. She understands the challenges organizations face every day. And thanks to her experience and collaborative approach, she knows how to help associations solve them.
Andrew Buck, Content Strategist
Andrew writes. He writes copy. He writes taglines and headlines and titles. He writes messaging platforms. He writes surveys. He writes marketing strategies.
From an early age, Andrew has been obsessed with words—considering a mastery of language key to mastery of thought.
That’s why he studied English and Communications at The University of Texas before beginning a long career in the world of nonprofit marketing and fundraising. Eventually, he combined his love of words with his love of performance to become a software trainer, traveling the country teaching fundraisers how to better manage their data.
At Mighty Citizen, Andrew partners with our clients on a variety of content projects—including research, messaging, strategizing, branding, and content governance.
He is also a frequent speaker at national and regional conferences including the Nonprofit Technology Conference, BBCon, and TSAE.
Outside of work, you can usually find Andrew performing improv at one of Austin’s many improv theaters. (Or reading. Always reading.)
Mike Steckel, User Experience Director
Mike can’t stop thinking. As User Experience (UX) Director, Mike oversees a team of information architects and online marketers who’re trying every day to build effective solutions for our clients. He’s involved at every stage of our projects—from the early days of discovery and research, through content strategy, and eventually to launch and testing.
Mike’s a relentless examiner: Why this way instead of that way? How can we make this better? Who said we have to follow the rules?
With extensive experience in all elements of UX design—including many years working for giants like National Instruments—Mike is one of the thinkers (and tireless doers) that Mighty Citizen runs on.
He has also been a speaker at national conferences including ASAE’s Membership, Marketing, and Communications Conference.
When he’s not obsessing over a wireframe, content matrix, or speaking session, Mike enjoys reading, watching his three sons play soccer and music, cycling around his home in central Austin, and talking music of all kinds.
Jarrett Way, Marketing Manager
Jarrett tells a story. To Jarrett, writing is cathartic—so it was no surprise when he ended up in journalism school at the University of North Texas. There, he managed and contributed to a handful of online publications while learning the ins and outs of strategic communications and public relations. By telling stories in his community and working with local nonprofits like Meals on Wheels and Carter BloodCare, Jarrett found himself at the intersection of communications and advocacy—and the rest is history.
His post-graduation endeavors took him to Memphis, Tennessee, where he spent four years consulting and diving into the world of content marketing and digital strategy for an international nonprofit membership organization. Grind City could only keep a Texan away for so long before Jarrett moved to Austin to tell the story of Mighty Citizen.