Preparing to Make the Leap into Hybrid Events

Virtual Event | Thursday, March 11, 9 a.m. - 12:30 p.m. CT | 3 CAE Hours

The past year propelled the association industry into the virtual space. While most of us would love to return to face to face events and networking, the reality is that it will be a slow, gradual transition. Enter: Hybrid events. Having a virtual component to your face to face event will allow those not yet ready to return in-person to still participate in your event and get the education they need. Join us for this half day program as we delve into what you need to know to develop successful hybrid events. Participants will walk away with tips for education strategy, platform selection, marketing, and speaker training.

Format: Zoom meeting - we encourage all participants to share their video and actively participate in the discussions throughout the program.


Member Non-Member
$49 $59

Schedule Overview:

9-9:15 a.m.

Opening Remarks, Welcome and Ice Breaker Activity

9:15–10 a.m

Event Education Strategy

10-10:45 a.m.

10:45-11 a.m.


11-11:30 a.m.

Training Speakers for Success When Presenting for Two Audiences
Simon T. Bailey, CEO, Simon T. Bailey International

11:30 a.m.-12:15 p.m.

Tips and Ideas for Marketing Hybrid Events
Aidan Augustin, Co-Founder and President, FEATHR

12:15-12:30 p.m.

Closing Remarks and Take-Aways


Event Sponsor

Supporting Sponsor  
 Session Details Presented by:  
Choosing a Platform to Support Your Hybrid Event: What to Know, Where to Start, and Where to Look for Landmines    

Navigating the countless virtual event delivery platforms on the market can be overwhelming. This session will help Association leadership determine the best options for their specific organization based on the extensive research from one of your peers actively working in this space and striving to add membership value. We’ll discuss the latest trends in virtual platform offerings, and best practices for identifying the right platform to deliver on your specific needs while playing within the boundaries of your existing technology suite. We will also cover the top three areas that can lead to serious problems on the back end so you can avoid these issues during your upcoming events.

Learning Objectives:

  • Define the core issues your organization needs to solve, which usually are not the first pain points felt by your internal stakeholders
  • Identify the best resources to find your shortlist of virtual platform candidates
  • Determine where the diminishing returns play into your decision making framework
Jacqueline C. WhiteJacqueline C. White
Events Director, ASUG
Training Speakers for Success When Presenting for two Audiences    

Most speakers are comfortable presenting in front of an audience and over the past year many have adjusted to the virtual space without an audience (that they can see anyway). Now, event organizers are tasked with preparing their speakers to present to two audiences at once. Join us to learn quick tips to share with your speakers to ensure their content is effective and that they are including both audiences in the educational experience.

Learning Objectives:

  • Discuss ways to prepare speakers leading up to and during the event
  • Describe techniques speakers can use to appeal to their face to face audience and the virtual participants
  • Explore ways to further enhance the educational experience and solidify take aways for all participants
About the Speaker:
Simon T. Bailey believes you are meant to share your brilliance. His passion and purpose is unlocking that ability in a way that ignites sustainable transformation. He understands the pressure leaders and high performers are facing in the midst of uncertainty and equips them with simple, easy-to-implement strategies to accelerate results.

Recognized by Washington Speakers Bureau as one of the 12 business speakers who embolden audiences to think big and lead with purpose and by BigSpeak! as one of the top sales kickoff speakers, Simon knows how to challenge an audience and provide them with tangible takeaways and sustainable action steps. LinkedIn Learning features three of his online courses that reach professionals in 100 countries.

Simon has more than 30 years experience in the hospitality industry, including serving as sales director for Disney Institute, and has worked with more than 1,800 organizations in 50 countries. He has been named one of the top 25 people who will help you reach your business and life goals by SUCCESS magazine, joining a list that includes Brene Brown, Tony Robbins, and Oprah Winfrey. His Goalcast video, released on Facebook, has over 90 million views worldwide. When he is not working, Simon serves as a board member for the U.S. Dream Academy and Orlando Health Foundation Board.
Simon BaileySimon T. Bailey
CEO, Simon T. Bailey International
Tips and Ideas for Marketing Hybrid Events    

Hybrid events present a unique set of challenges - and not just in terms of production. Marketing a hybrid event is also a unique and challenging job. What are the different ways a hybrid event can be positioned? Should the live and virtual components be promoted separately or together? How should marketing timelines and budgets shift in a hybrid world? Join Co-Founder and President of Feathr, Aidan Augustin, as he walks through practical tips and considerations for marketing your hybrid events.

Learning Objectives:

  • Discuss how to best position the virtual and live components of your hybrid event
  • Examine key questions for you and your team to consider in crafting a marketing plan
  • Explore how to acknowledge and satisfy new considerations that live event attendees have today
About the Speaker:
Aidan Augustin is the co-founder and President of Feathr, an industry-leading tech company building marketing tools specifically tailored to the needs of associations and event organizers. Feathr has helped over 800 associations and 5,000 conferences, trade shows, and virtual events grow attendance, member engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an actively involved member of both ASAE and IAEE and a regular speaker on the topics of digital marketing and event/association technology.

Aidan AugustinAidan Augustin
Co-Founder & President, FEATHR