SIG Summit


SIG Summit 2019

Shared Interest Groups (SIGs) are included with your membership and provide a no-pressure environment to learn from and network with like-minded peers in your community. There are fifteen different SIGs, each meeting three times per year.

The SIG Summit brings together all 15 volunteer-led SIGs under one roof for a half-day of learning, collaboration, and networking. Come share your ideas and best practices with your association peers.

Lead. Ideate. Create


Event Details

March 26, 2019

11:30 AM to 6:00 PM (CT)

Free for all Association Forum members!

Palmer House a Hilton Hotel
17 E Monroe St, Chicago, IL 60603

Hosted by:

Schedule at a Glance

11:30 AM


12:00 – 12:30 PM

Welcome and Lunch

12:30 – 1:30 PM

Keynote Experience: Creating a Culture of Member Engagement from Top to Bottom

1:45 – 2:45 PM

Breakout Block 1

Empire Room
Content Creation—Infuse New Life into Your Old Programs

Salon 1
Promoting Attendee Experience Using Emerging Technologies

Salon 2
Strategies to Attract and Engage NextGen Members Now

Salon 3
Everyone's Due-ing It! Crowdsourced Ideas to Drive Non-Dues Revenue

2:45 – 3:00 PM

Refreshment Break

3:00 – 4:00 PM

Breakout Block 2

Empire Room
Content Creation—Infuse New Life into Your Old Programs

Salon 1
Promoting Attendee Experience Using Emerging Technologies

Salon 2
Strategies to Attract and Engage NextGen Members Now

Salon 3
Everyone's Due-ing It! Crowdsourced Ideas to Drive Non-Dues Revenue

4:00 – 4:15 PM

Refreshment Break

4:15 – 4:45 PM

Closing General Session

4:45 – 6:00 PM


Session Descriptions

Keynote Experience:

Creating a Culture of Member Engagement from Top to Bottom

  • Janelle Brittain, Moderator
  • Paul Pomerantz, FASAE, CAE, CEO, ASA, Speaker
  • Amy Thomasson, Director of Marketing, CNS, Speaker

Explore how two associations increased their staff’s membership engagement focus and creative involvement with great outcomes. Then brainstorm additional approaches to get every association staff person involved in member engagement to strengthen and grow your organization. Everyone’s great ideas will then be published and shared. Take back new usable ideas.

During this presentation, you’ll learn:
  • How a single volunteer suggestion generated a multi-pronged, multi-departmental campaign
  • Creative ideas for motivating and incentivizing staff to get excited about membership
  • Actionable tips to take back to your staff to create your next outside-the-box membership program

You’ll also hear about real results, including how an association:

  • Broke a single-day membership sales record with 95 membership sales
  • Experienced a 300% increase in monthly web traffic
  • Drove social media engagement with 2,000+ user-generated posts

Empire Room Session

Content Creation—Infuse New Life into Your Old Programs

  • Kristine O’Sullivan, Manager, Event Communications, Moderator
  • Paula Mauro, Manager, Social Media, AHIMA, Panelist
  • Lizzie Ortolano, Director, Customer and Member Services, IREM, Panelist
  • Brooke Johnson, Director of Digital Strategy AOA, Panelist
  • Kristen Kessinger, Senior Manager, Strategic Communications, ISACA, Panelist

What you do for your members and professional communities is critical: certification, advocacy, education, professional development. Some of your excellent resources are easy to promote, while others tend to slip into the boring-but-important category. Learn how to infuse new life into your association stalwarts through developing fresh content at events, in communications, and via social media. Additionally, discuss how to not only educate your members on what you’re doing, but engage them in the process.

Learning Objectives:
  • Learn new techniques for promoting association functions and resources (particularly events, certifications and advocacy)
  • Discuss social media, online content, events, and other platforms for delivering fresh content
  • Understand how to engage members in content creation and accessing resources

Salon 1 Session

Promoting Attendee Experience Using Emerging Technologies

  • Genny Hones, Senior Education Specialist, AHA, Moderator
  • Patrick Murray, Senior Specialist Marketing & Communications, AHA, Panelist
  • Blake Batterson, Creative Events Producer, Panelist
  • Jim Gibson, Strategic Consultant, Technology Solutions, DelCor, Panelist

Rapid advances in technology provide opportunities for associations improve member engagement and provide better attendee experiences. In this presentation, a panel of association professionals with backgrounds in marketing, event planning and information technology will present case studies on how they have leveraged technology to evolve the attendee experience.

Insights shared will include:
  • How to use your conference event app to generate buzz, create FOMO (fear of missing out) and increase attendee satisfaction.
  • How to leverage technologies such as registration workflow mapping, facial recognition and analytics to improve your attendee onsite experience.
  • How to improve education programs using audience interactivity and electronic data

Learning Objectives:
  • Identify practical attendee engagement technologies, activities and tips to use at your events.
  • Discover how organizations collect, measure and analyze event data to understand how satisfied attendees are at events and how the attendee experience can be improved.
  • Use data to build a ROI case for your event to leverage more technology for future events.

Salon 2 Session

Strategies to attract and engage NextGen members now

  • John Noel, Executive Director, Sleep Research Society, Panelist
  • Laura Clements, Director of Academic Affairs and Research, American Society of Safety Professionals, Panelist
  • Adam Reshan, Director, Membership Services & Academic Relations, American College of Prosthodontists, Panelist

Millennials, GenZ, GenX, NextGen, whipper snappers... However you refer to the emerging leaders of your membership, connecting with younger audiences and keeping them engaged is proving to be a pain point for many associations. While this may be challenging, it is helping organizations to think differently about how they communicate and serve a broad and dynamic audience. This exercise can lead to the development of inclusive strategies that consider the entire spectrum of their professional communities. During this session, you'll learn how 3 organizations have approached this issue, the programs they implemented, and the lessons learned that may help you with crafting a strategy for your organization.

Leaning Objectives:
  • Understand key considerations for developing an emerging leaders engagement strategy
  • Takeaway 3 examples of programs that have been implemented successfully by other organizations
  • Idea share with colleagues to expand your base of knowledge

Salon 3 Session

Everyone's Due-ing It! Crowdsourced Ideas to Drive Non-Dues Revenue

  • Kara Adams, Client Success Manager, Blue Sky eLearn, Moderator
  • Myria Stanley, Education Manager, AAPM&R, Moderator

In this non-traditional, DIY (Due-It-Yourself) session, we will be crowdsourcing both the tried-and-true and yet-to-be-explored ways to drive your association's non-dues revenue. Experts and experienced association professionals will be consulted in-advance to get us going with a fish bowl of non-dues revenue ideas, and we will generate more ideas during the session.

YOU will be our presenters! Short stand-up chats will allow you to share your own ideas and experience identifying new non-dues revenue sources, or you can draw an idea from the fish bowl as a conversation-starter. Rotate tables every 10 minutes to hear something new from someone different. Prefer to just listen? Totally fine!

Two back-to-back sessions will build upon one another, and we'll compile the ideas into a Quick Inspiration worksheet to share after the event.

Presenters: YOU!

Learning Objectives:
  • Come together to crowdsource non-dues revenue generating ideas
  • Engage in peer-to-peer conversation that will inspire new ideas
  • Meet your Stand Goal for that hour!


Kara Adams
Client Success Manager
Blue Sky eLearn

B-Batterson-Headshot.jpgBlake Batterson
Creative Events Producer

Janelle Brittain

Laura Clements
Director of Academic Affairs and Research
American Society of Safety Professionals

J-Gibson-Headshot.jpgJim Gibson
Strategic Consultant, Technology Solutions

Genny Hones
Senior Education Specialist

Brooke Johnson
Director of Digital Strategy

K-Kessinger-Headshot.pngKristen Kessinger
Senior Manager, Strategic Communications

P-Mauro-Headshot.pngPaula Mauro
Manager, Social Media

P-Murray-Headshot.jpgPatrick Murray
Senior Specialist, Marketing & Communications

John Noel
Executive Director
Sleep Research Society

K-Osullivan.pngKristine O’Sullivan
Manager, Event Communications

L-Ortolano-Headshot.pngLizzie Ortolano
Director, Customer and Member Services

P-Pomerantz-Headshot.jpgPaul Pomerantz, FASAE, CAE

Adam Reshan
Director, Membership Services & Academic Relations
American College of Prosthodontists

Myria Stanley
Education Manager

Amy-T-Headshot.jpgAmy Thomasson
Director of Marketing
Congress of Neurological Surgeons

SIG Summit Title Partner


SIG Summit Supporting Partner


Finance SIG Partner


Communication SIG Partners