SIG Summit

SIG Summit 2020

Association Forum hosts 15 different Shared Interest Groups (SIGs), giving our members the chance to connect and learn from one another.

These SIGs culminate in an annual summit.


View Photos from the 2020 SIG Summit

Event Details

January 30, 2020

11:30 AM to 6:00 PM (CT)

Free for all Association Forum members! Registration is required.

Palmer House a Hilton Hotel
17 E Monroe St, Chicago, IL 60603

Hosted by:

Keynote Speaker- Sheri Jacobs

jacobs-sheri.jpgPivot Point: Reshaping Your Association When It Matters Most
Is your organization ready to pivot? While many association professionals know how important it is to be nimble and innovate, it can be difficult to launch a new idea, test a new pricing model, or make changes to an existing program or event when you work in an environment that is risk adverse and steeped in tradition. Many volunteer leaders may have a desire to change, but when push comes to shove, they don’t want to change. There is a perception that staying the course is less risky – even when certain economic indicators show that it is the riskier move. In today’s environment, members will be drawn to organizations that provide real solutions and can adapt to a changing environment. In this highly interactive keynote session Sheri Jacobs of Avenue M Group will explore how you can help your organization pivot and implement change.

About Sheri Jacobs
As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When it Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

Schedule at a Glance

11:30 p.m. - 12:00 p.m.
Registration and Welcome

12:00 p.m. - 1:30 p.m.
Lunch/ Keynote

1:45 p.m. - 2:45p.m.
Break Out Block 1 (attendees will choose one 60-minute session onsite)

3:00 p.m. - 4:00 p.m.
Break Out Block 2 (attendees will choose one 60-minute session onsite)

4:15 p.m. - 4:45 p.m.
General Assembly Recap

4:45 p.m. - 6:00 p.m.

Session Descriptions

Digital Transformation – MX vs. UX
Digital transformation means different things for different associations; however, at the root of all major transformations is ensuring a good user experience (UX). Whether your association is creating a specific product; developing a new website, meeting app, or learning management system, everything is driven with the user in mind — its usability, information architecture, navigation, comprehension. All these things combine to create a positive—and sometimes negative—UX. And even greater importance should be placed on the member experience (MX)—an umbrella concept encompassing all channels and products, and how the member feels about and interacts with them.

Technology Strategic Consultant Dan Hickey of Delcor will provide an overview of digital transformation and address key areas all associations should consider when looking at their digital needs. Panelists from small and large associations that made significant change with different budget sizes will discuss their experiences.

At the end of this session the audience will be able to:
  • Examine some of the many different ideation of the processes of digital transformation
  • Discuss the changes/experience from the perspective small to large associations
  • Identify the importance of ensuring a good member experience during a digital transformation

Moderated by: Dan Hickey

Living Inclusivity: Becoming an Ally to Colleagues and Members
As we strive to increase diversity within our organizations, it is up to all of us to make sure that everyone feels both welcomed and included. This session will explore the importance of being an “Ally” – someone who is not a member of a marginalized group, but who takes action to support that group – and steps that we can all take to be active allies for our colleagues, members and volunteer leaders.

At the end of this session the audience will be able to:
  • Learn the power and significance of allies to cultivate a welcoming environment for colleagues, members, and volunteer leaders
  • Examine the different types of ally roles and which ones align with common experiences in associations
  • Gain practical information on at least three things you can do to become an effective ally

Moderated by: Cie Armstead

Multigenerational Learning: Meeting the Needs of All of Your Members
There are currently four generations in the workplace and in your membership. Designing education to meet the needs of their different career stages and learning preferences can be difficult, but with a good understanding of different learning modalities, it can be accomplished successfully. This session will address the diverse needs of each generation of learners and present learning modalities to address the needs of all of your members.

At the end of this session, participants will be able to:
  • Identify the distinct learning preferences of Baby Boomers, Gen X, Milllenials and Gen Z
  • Design learning experiences to meet the preferences of each generation
  • Discuss innovative learning techniques to employ

Moderated by: Kerri Leo, Pamela Rosenberg

Trials and Tribulations of Restructuring Membership

How do you avoid the gamble of Restructuring Membership? The challenge of keeping membership fresh and engaging can be stifling not only to the growth of the organization but also to that of its members. In this session, we will explore how some associations restructured their membership model including who was involved, how they gathered necessary data, what they communicated with members and what resulted from the initiative.

At the end of this session, participants will be able to:
  • Identify if they need a membership restructure
  • Discuss how to approach the process and where to start
  • Realize that taking the risk of restructuring now can pay off later

Moderated by: Burt Blanchard, Nikki Golden, Donna Malert and Jackie Price-Osafo


Cie Armstead
Cie Armstead, DBA, leads Diversity & Inclusion vision and strategy for the American College of Healthcare Executives (ACHE). Prior to joining ACHE in November 2015, as its first Diversity & Inclusion Director, Cie was the Diversity Center Director at the American Bar Association. She is a frequent presenter, writer, and consultant on D&I and association management topics.

Burt Blanchard
Burt is a dynamic leader and association professional with vast experience in professional and trade associations. He thrives in providing leadership, building relationships, engaging members/prospects, driving revenue and membership for associations. He studied Organizational Leadership, Communications and Sociology at Roosevelt University.

Janelle Brittain
Janelle Brittain, MBA, Certified Speaking Professional, founded the Dynamic Performance Institute, LLC in 1989 to accelerate the performance of people and companies throughout the world. She is an internationally recognized trainer, speaker, executive coach, facilitator and consultant with 30+ years of business experience in Training, Management, Marketing, Sales. Janelle is the author of 6 published books, many articles, CD’s and DVD’s.

Nikki Golden
Nikki Golden, CAE, has a 12-year track record working in association management in marketing and membership. Currently, she is serving as executive director of the International Society for the Advancement of Spine Surgery through the AAOS Society Management Department.

Dan Hickey
Dan Hickey joined DelCor in 2018 as a Strategic Consultant. Mr. Hickey has 15 years of experience in the association community and more than 10 years as a senior IT leader. He has a history of effective leadership, strategic expertise, issue resolution, and team building.

Kerri Leo
Kerri Leo, MATD, CAE, CHCP has nearly 20 years of experience in association management, working for regional, national and international societies. Kerri currently serves as the Director of Education Development for the American Association of Clinical Endocrinologists where she oversees all live meetings and grant activities.

Jacqualine Price Osafo
Jacqualine Price Osafo, MBA, CAE is the director of membership and development for the Water Quality Association (WQA). She has served and continues to serve in leadership capacities, such as; liaison to the board of directors, member of the association leadership team, numerous committees and task forces, and up to ten special interest groups.

Pamela Rosenberg

Pamela Rosenberg, CAE is the Director of Education and Certification for the American Society of Plumbing Engineers. She has been in the association world for more than 10 years and has specialized in credentialing for more than 5 years.

Meeting Professional SIG Partner


Communication SIG Partner