Rob Rosenberg is president and brand strategy director of Springboard Brand & Creative Strategy, a “life-care” focused branding and communications firm located in the northwest suburbs of Chicago. Rob is a frequent speaker at national healthcare marketing conferences and is regularly featured in trade publications on the subjects of brand development, advertising and social media. Rob has authored articles and textbook selections for Health Leaders Media and currently writes Springboard’s award-winning blog on hospital and association branding. Rob has a B.A. in communications from the University of Kentucky and is a graduate of Northwestern University’s Institute of Advanced Advertising Studies.