8-8:50 A.M. | Columbus G/H

Maximizing Major Milestones: Leverage Your History to Spark Engagement & Create New Opportunities

This session will highlight the importance of utilizing your history to increase your member engagement through major milestones and anniversaries.  Lauren will share her experience with coordinating the 100th Running of the Indy 500 & how this milestone reinvigorated the community’s passion for this iconic event!

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About the Co-Presenter

Nicci Brown, MS, RDN

Nicci Brown is the Project Manager of Second Century Initiatives and Planning at the Academy of Nutrition and Dietetics. As the Academy approaches its 100th anniversary in 2017, the organization is underway with the planning and creation of a new vision and strategic direction for the profession. In this role, Nicci supports the development and implementation of strategies, projects and campaigns for the Second Century and coordinating communication among the project’s many partners.

Prior to joining the Academy, Nicci worked in nutrition communications and PR. Nicci is the web editor for the Chicago Food and Nutrition Network and previously served as Blog Editor for the Chicago Academy of Nutrition and Dietetics.

Nicci is a graduate of Rush University Medical Center’s combined Masters of Nutrition and Dietetic Internship (2014) and The Ohio State University (2012).

Second Century Initiatives

For the past 100 years, the Academy of Nutrition and Dietetics has been dedicated to building a profession that optimizes health through food and nutrition. Today, the Academy is the world’s largest organization of food and nutrition professionals, representing more than 100,000 registered dietitian nutritionists and nutrition and dietetics technicians, registered, working across the food and health spectrum in hospitals, foodservice, academia, business, wellness, agriculture and private practice. Together, with its members and allied health professionals, the Academy has spent the last century improving the nation’s health through research, education and advocacy.

The Academy is charting a new vision for the future, grounded in an extraordinary commitment to collaboration, a focus on service and an emphasis on accelerating the progress towards solving the greatest food and nutrition challenges of the 21st century — creating a world where people and communities flourish because of the transformational power of food and nutrition.


Thank you to our Strategic partner:

About the Presenter:

lauren george

Lauren George serves as Manager of Civic Partnerships for the Indianapolis Motor Speedway, where she coordinates a collaborative, city-wide Month of May celebration surrounding the world famous Indianapolis 500.
Lauren most recently served as the Coordinator of the Host Committee for the 100th Running of the Indy 500, working alongside community leaders and civic volunteers to leverage the historic milestone to reinvigorate the community’s passion for the iconic race and make a lasting impact on the city and state.
The 100th Running Host Committee reflects the legacy of Lauren’s great-grandfather, Tony Hulman, who purchased the Indianapolis Motor Speedway in 1945. Mr. Hulman’s community-focused stewardship continues to drive the race into its 101st Running in 2017.