Industry Benchmarking Study

Essential Skills for Future Challenges

Association Forum is excited to announce the release of key findings from a landmark industry survey. The 2024 survey, facilitated by Hargrove and Associates, Inc. and powered by Visit Omaha, was conducted in the spring of 2024. It offers invaluable insights into the association industry, helping to identify skill development needs of association professionals as they prepare for future challenges. 

The extensive 2024 report is now available! Watch the on-demand webinar titled Association Pro's Toolkit: Insights from the Latest Research and download the report today!

Member Advantage

We're pleased to offer this important industry research and the accompanying webinar as an exclusive Association Forum Member Advantage benefit. Members gain access at no cost. 

If you're not currently an active member, join now to gain access to this benefit and more!

Insights for Informed Decisions

This landmark research initiative offers crucial insights into the skills needed by association staff at all levels to tackle the challenges of today and tomorrow.

In addition, the survey also provides a clearer understanding of the various continuing education formats and modalities that are most effective at upskilling staff. Members can leverage these findings to enhance the professional development resources offered to their members and staff, ensuring the entire community is well-equipped to navigate an ever-changing landscape, in both the short and long term.

“This research will not only help shape our overall practice while we provide the best products and services to our members, but it ultimately serves as an ongoing asset, helping us to continuously achieve our mission to advance the professional practice of association management,” stated Artesha Moore, FASAE, CAE, CEO of Association Forum.  

Association Pro's Toolkit: Insights from Latest Research

Powered by:

Hargrove & Associates

Visit Omaha

Members must log in to access the survey report.