Shared Interest Groups (SIGs)

Shared Interest Groups

Connect, Learn, and Grow with Shared Interest Groups (SIGs)

A Free, Long-Standing Member Favorite

Shared Interest Groups (SIGs)™ are one of Association Forum's most treasured and time-tested member benefits — and they're completely free to members! For decades, these peer-driven communities have brought association professionals together around specific roles or topics, meeting twice a year to discuss challenges, share solutions, and stay ahead of industry trends in a casual, collaborative setting.

Whether you're looking to deepen your knowledge, expand your network, or simply exchange ideas with peers who "get" your world, SIGs offer an interactive, no-pressure space to engage with your community. With 14 SIGs currently available, you can join one, two, or as many as interest you!

Not a Member Yet?

We’d love to have you! Non-members are welcome to attend one SIG meeting for free before joining. It’s a great way to experience the value of Association Forum membership firsthand. Click here for more info on the benefits of membership.

Join the conversation online!

Each SIG hosts an online community that members can access for free! Post questions, requests, or announcements to your fellow association colleagues. Below is a sample of recent community posts. Click on one to dive into this community!

*You must be logged in as a member to see community posts. Not a member yet? Join us today!

Component Relations SIG

This SIG deals with information and idea sharing around the management of any affiliated or independent unit of a bigger organization. The names for these units vary from association to association — some common ones are chapters, branches, special-interest groups, divisions, practice specialties, or even the international, national, regional, state and local subsidiaries of the same association.

Session TBD
Date TBD
Time TBD
Location TBD

Educational Program Development SIG

This SIG provides members with information on the development and management of curriculum in continuing education, training, professional development and/or staff training for their organization.

Session More engaging education committee meetings, more innovative outcomes
Date Nov 17, 2026
Time 12:00 PM start (optional networking from 11:45 AM)
Location Virtual 
Read full session details

Education committees often operate under tight time and resource constraints while facing external pressure to produce high-quality events and impactful learning outcomes. In this highly interactive workshop, you will gain techniques for organizing engaging and productive planning meetings that lead to more innovative and energizing conferences.

you'll leave with tools for

  • Building trust, safety, and camaraderie within the committee and volunteers to maximize engagement and diverse perspectives
  • Fostering greater accountability among committee members
  • Encouraging creativity and innovative thinking around experience design

agenda

  • 11:45 AM — Optional networking (15 min)
  • 12:00 PM — Intro (5 min)
  • 12:05 PM — Interactive learning and facilitation (45 min)
  • 12:50 PM — Creative thinking exercises (7 min)
  • 12:57 PM — Conclusion / job sharing (3 min)
  • 1:00 PM — Post-event networking (15 min)

presenters

Alex Suchman, Facilitator · Pam Rosenberg, Moderator

Target audience: Education managers, education senior managers, education directors

Register now →

Executive Leadership SIG

The purpose of this SIG is support, communication, expanding the knowledge base, sharing, and using online communication to add value to the services of our associations and ultimately to benefit members.

Session Cleaning out the digital attic: Navigating risk, culture, and IT as a strategic partner
Date Nov 19, 2026
Time 12:00 PM – 1:30 PM (90 min)
Location Association Forum Space, Chicago, IL — in-person panel with brown bag lunch and table networking
Read full session details

For decades, the standard operating procedure for staff has been to "save everything" — from 12-year-old emails to outdated meeting planner contacts. In today's landscape of evolving privacy regulations, AI tools, and cybersecurity threats, digital hoarding is a major organizational liability. This session explores the tension between risk management and user experience, offering practical change-management strategies to confidently purge historical data, and equips executives to evaluate their tech investments and partner with IT leaders on forward-thinking, three-to-five-year technology plans.

speakers

  • Ryan Hietpas, Speaker
  • Ben Kalkawrf, Speaker
  • Kevin Menzer, Speaker

key details

  • Objective: Identify data risks — legal and financial vulnerabilities of retaining unnecessary historical data (discoverability, subpoenas, breaches)
  • Objective: Drive cultural change — "soft pitch" and change-management strategies for letting go of outdated information without panic
  • Objective: Navigate the AI frontier — frameworks for acceptable-use policies on AI meeting bots, recordings, and automated transcription
  • Objective: Elevate IT leadership — the right questions to ask IT directors, shifting IT from a cost center to a strategic force multiplier

Register now →

Finance SIG

This SIG focuses on a variety of issues related to association finance. CFOs, directors, managers of finance and others with accountability for financial issues are welcome.

Session TBD
Date TBD
Time TBD
Location TBD

Fundraising and Development SIG

This SIG's discussions concentrate on independent foundations, subsidiary foundations, and relations with parent associations and the place of development within them. Topics may include engaging the non-profit board, foundation and fundraising resources, research and proposal preparation, and corporate and foundation relations. Learn the varied methods and techniques necessary for successful fundraising.

Session TBD
Date TBD
Time TBD
Location TBD

Governance SIG

This SIG is for individuals involved in governance activities who want to share ideas and network with others in this field. Meeting topics focus on a variety of issues related to association governance like elections, committee appointment process, bylaws, and referendums. Board policies and procedures, board relations and affairs, and board minutes are also covered by this group.

Session Training boards and committees for efficiency and effectiveness
Date November 12, 2026
Time 9:30 AM – 10:30 AM
Location Association Forum, 10 S Riverside Plaza, Suite 800
Read full session details

This session will explore how boards and committees can balance efficiency with thoughtful governance by understanding when decisions should move quickly and when they require deeper deliberation. Using interactive scenarios and practical governance tools such as the Governance Decision Matrix and Governance Filter, participants will learn how to align decision-making with risk, strategic importance, mission impact, financial implications, and member consequences. The discussion will also address common governance pitfalls, effective board meeting practices, and strategies for developing board members who can successfully distinguish governance from operations.

Register now →

Information Technology SIG

The purpose of this SIG is support, communication, expanding the knowledge base, sharing, and using online communication to add value to the services of our associations and ultimately to benefit members.

Session Integration Madness!
Date Nov 4, 2026
Time 12:00 PM – 1:00 PM (60 min)
Location Virtual
Read full session details

Walk the floor of ASAE and you will meet hundreds of representatives selling numerous products that hook right into your AMS flawlessly! How often is that as painless as it seems? Does the resulting automation justify the cost? What are you risking by letting a third-party into your AMS?

Webinar Goal

Help association leaders evaluate whether their AMS and integration portfolio is delivering, and if additional integrations bring new value sufficient to justify they costs and risks.

Intended Audience

Association executives, membership operations leaders, IT stakeholders, finance leaders, data owners, and vendor-management teams whose organizations already maintain approximately 2-4 AMS integrations.

Agenda

  • 12 p.m. - Welcome and assumptions: What integrations are already in the room, and what pain points are attendees trying to solve now?
  • 12:05 p.m. - Value check: Are integrations still earning their keep? Where are current integrations creating measurable value through automation, reporting, member experience, revenue protection, or reduced manual work?
  • 12:15 p.m. - The full cost of “already integrated”: What recurring costs have accumulated, including vendor fees, API limits, staff time, maintenance, support tickets, documentation, testing, and upgrade impacts?
  • 12:25 p.m. - Risk spotlight: Security, privacy, and access control: How should teams reassess authentication, permissions, vendor access, data exposure, incident response, SSO, and compliance expectations after integrations are live?
  • 12:38 p.m. - Risk spotlight: Data integrity and reliability: Where do duplicate records, field-mapping drift, sync failures, timing conflicts, reporting gaps, and unclear data ownership create operational risk?
  • 12:50 p.m. - Governance: Keeping integrations manageable: What review cadence, ownership model, documentation, monitoring, and change-management practices keep integrations from becoming fragile or invisible?
  • 12:57 p.m. - Wrap-up and next actions: Which integrations should attendees monitor, fix, renegotiate, retire, or expand after the session?

Register now →

Marketing and Communications SIG

The Marketing and Communications SIG serves as a collaborative hub for professionals involved in communication and marketing across membership organizations. This SIG focuses on idea-sharing, networking, and staying informed on current trends and issues related to publications, public relations, media relations, advertising, marketing, and more. Expert speakers and members alike share effective strategies in key areas such as member recruitment and retention, event promotion, education program marketing, publication sales, dues renewals, sponsorships, and exhibit space sales.

Session AI Show & Tell: What's Actually Working Right Now
Date October 7, 2026
Time 12:00 - 1:00 p.m.
Location Virtual
Read full session details

Tired of reading about AI? Come see it. A few of your fellow members are pulling back the curtain on real tools they've built — no code, no dev team, no budget beyond the monthly platform subscription. We'll show ours, you show yours (or just ask the questions in a safe space with others who are just as fascinated and terrified by this tsunami of tech wave). Informal, fast, actually useful.

We want to hear from you. Share your own AI experience.

Session Structure (~60 min)

  • Welcome & framing (5 min) — Jemilah and Stephanie set expectations: casual, no wrong answers, everyone's learning together.
  • Show & Tell Segments (40 min) — 3-4 demos, 8-10 min each. Each one follows the same simple arc:
    • Here's the problem I was solving
    • Here's what I built / used
    • Here's what surprised me

Register now →

Meeting Professionals SIG

This SIG explores the many areas of association meeting management from logistics to site selection, international meetings, technology, the law, and much more.

Session TBD — both chair seats currently vacant
Date TBD
Time TBD
Location TBD

Membership and Engagement SIG

This SIG provides Forum members who have a membership/marketing interest with a professional support network for professional growth. It also serves as an idea laboratory for all participants.

Session TBD
Date TBD
Time TBD
Location TBD

Public Policy and Advocacy SIG

This SIG provides an opportunity to meet, learn and share ideas with people who are actively involved in government relations, public policy and advocacy. Topics may include trends, lobbying rules and regulations, technologies for grassroots mobilization, communication efforts, policy development and management, and more.

Session TBD
Date TBD
Time TBD
Location TBD

Welcoming Environment SIG

The Welcoming Environment (WE) SIG supports members in creating inclusive, psychologically safe spaces through shared learning, evolving resources, and peer-driven programming in this member-led learning group.

Session Career journeys and the environments that shaped them (with Women's Leadership SIG)
Date Oct 14, 2026
Time 12:00 - 1:00 p.m. 
Location Virtual panel discussion
Read full session details

This conversation brings together women leaders to share the experiences, relationships, and organizational cultures that have influenced their careers, exploring both supportive environments and the challenges navigated along the way. Attendees will gain insights on leadership development, mentorship, sponsorship, workplace culture, and creating inclusive environments that support professional growth.

Moderator

Danielle Bauer, CAE, Executive Vice President, The Laundry Association

Panelists

  • Gayle Irvin, Executive Director, ARN and VP Client Services, AMC
  • Tiffany Swanigan, Managing Director, Lawyers Associated Worldwide
  • Kate Dockins, Executive Director, American Student Dental Association
  • Maricela Arias-Cantu, MS, MHA, CAE, Chief Executive Officer, Society for Public Health Education

Discussion Topics

  • Career journeys and pathways to leadership
  • Professional development, mentorship, and sponsorship
  • Skills women need to succeed and continue advancing
  • Navigating unwelcoming environments, implicit bias, and the glass ceiling
  • Creating inclusive and psychologically safe workplaces
  • The future of work and leadership in association management

Register now →

Women's Leadership SIG

The Women's Leadership SIG was created in response to strong member interest and the overwhelming success of Association Forum's annual Women's Executive Forum. This group provides a dedicated space for women professionals to stay connected year-round, continue meaningful conversations, and support one another's leadership growth.

Session Career journeys and the environments that shaped them (with Welcoming Environment SIG)
Date Oct 14, 2026
Time 12:00 - 1:00 p.m.
Location Virtual panel discussion
Read full session details

This conversation brings together women leaders to share the experiences, relationships, and organizational cultures that have influenced their careers, exploring both supportive environments and the challenges navigated along the way. Attendees will gain insights on leadership development, mentorship, sponsorship, workplace culture, and creating inclusive environments that support professional growth.

Moderator

Danielle Bauer, CAE, Executive Vice President, The Laundry Association

Panelists

  • Gayle Irvin, Executive Director, ARN and VP Client Services, AMC
  • Tiffany Swanigan, Managing Director, Lawyers Associated Worldwide
  • Kate Dockins, Executive Director, American Student Dental Association
  • Maricela Arias-Cantu, MS, MHA, CAE, Chief Executive Officer, Society for Public Health Education

Discussion Topics

  • Career journeys and pathways to leadership
  • Professional development, mentorship, and sponsorship
  • Skills women need to succeed and continue advancing
  • Navigating unwelcoming environments, implicit bias, and the glass ceiling
  • Creating inclusive and psychologically safe workplaces
  • The future of work and leadership in association management

Register now →

Young Professionals SIG

The Young Professionals SIG is designed for association professionals under the age of 35 looking to meet with peers to share experiences, learn more about the association industry, and network in a fun, social environment. The SIG meets to discuss topics relevant to members' career and personal development needs, interspersed with social events.

Session TBD
Date TBD
Time TBD
Location TBD
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